Marketing Research : An applied Orientation (Record no. 32312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00313nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-317-3181-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Naresh K Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : An applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 948 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | St Aloysius College | St Aloysius College | General Stacks | 03/04/2018 | 658.8 MAL | 34679 | Books |