Advertising and integrated marketing communication (Record no. 31372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160606s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259026051 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 70 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communication |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Shah,Kruti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 889 Pages |
| 365 ## - TRADE PRICE | |
| Price type code | Rs. 760 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Subject Category | Home library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mass communication and Journalism | St Aloysius College | 22/12/2015 | 760.00 | 070 SHA/A | 34089 | 05/06/2016 | Books |