Marketing Research An Applied Orientation (Record no. 23362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160606s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702568 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 084 ## - Book Location | |
| Book Location | R-7.2 C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research An Applied Orientation |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | MALHOTRA, Naresh K |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 121 Pages |
| 365 ## - TRADE PRICE | |
| Price type code | Rs. 410 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Subject Category | Home library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | St Aloysius College | 27/10/2005 | 410.00 | 658.8 MAL/M | 25534 | 05/06/2016 | Books |