Marketing Management_Analysis,planning,implementation and control (Record no. 20189)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160606s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 084 ## - Book Location | |
| Book Location | R-7.1 G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management_Analysis,planning,implementation and control |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | KOTLER, Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall of India Pvt Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 789 Pages |
| 365 ## - TRADE PRICE | |
| Price type code | Rs. 295 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Subject Category | Home library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | St Aloysius College | 27/10/2005 | 295.00 | 1 | 658.8 KOT/M | 22106 | 25/01/2023 | 09/01/2023 | Books |