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Services Marketing

BITNER, Mary Jo , ZEITHAML, Valarie A

Services Marketing BITNER, Mary Jo , ZEITHAML, Valarie A - 2nd Ed. - Tata McGraw Hill Publishing Company Ltd 2003 - 668 Pages

ISBN: 70530424

Subjects--Topical Terms:
MARKETING SERVICES

Dewey Class. No.: 658.8

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